Facebook’s mission is to give people the power to build community and bring the world closer together; and great entertainment can bring people together like nothing else.
In today’s connected world, the distance between a great story and the people it serves has never been shorter. A great story is just as likely to be found on our phones, as it is in a trailer, TV promo or poster. So at Facebook, we build for discovery. By helping studios, broadcasters and record labels show up where people are - and not where they were - we help audiences discover new releases, get to the cinema or catch a new TV series they’ll love.
As well as our products and services helping filmmakers connect with audiences, in 2017, Facebook launched an initiative to support and drive representation in the entertainment industry: SEEN. SEEN is a program that supports screen storytellers from underrepresented communities, helping them harness the audiences and opportunities across our platforms, connecting more people to their stories in meaningful ways – getting them and their work be seen.
Over the past two years, we have shared SEEN at Sundance 2018 and 2019 through our partnership with The Blackhouse Foundation, at SXSW through events at Facebook Austin, in partnership with the Geena Davis Institute on Gender in Media, with Facebook Watch, and with Women in Film and Television.
We have heard creators’ journeys, shared knowledge, and helped storytellers from underrepresented communities across North America connect audiences to their stories using our platforms. We have supported them to find production partners, leverage tools and insights to promote their work, connect with allies to share ideas, and even meet studios to acquire that work. All this gets their important stories out into the world, and in turn connects people globally with unique perspectives, helping everyone see the world in new ways through the power of cinema.
This year, we are excited to bring this initiative to London, by partnering with the BFI London Film Festival in partnership with American Express and five female filmmakers to ensure their stories are heard.
Find out more about the partnership here: @seen